After calling Madonna a transvestite at the MTV awards a few years ago, Sacha Baron Cohen was back to his old tricks last night, this time as new character, gay fashionista, Bruno…

His catchily/literally entitled new film ‘Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt’ is out on July 10th.

We can’t wait.