For more information & to advertise on please contact club@thefatclub.com

BACKGROUND

The Fat! Club blog was launched in December 2008 by affiliated company Fat! Records. The site was created to showcase the music of DJs and producers playing at the world-renowned monthly Chew the Fat! club night in London and various international show cases and residencies. Hosting exclusive DJ mixes, original tracks, remixes and bootlegs The Fat! Club blog represents a platform for some of the hottest new artists to be heard by a growing worldwide audience in addition to the 1000 or so people at the club. Contrary to many people’s beliefs about music blogs, The Fat! Club actively supports artists, helping to drive record sales via linking to shops and download sites. Not only previewing new music, The Fat! Club regularly features interviews, competitions and has recently opened an online shop selling art, merchandise and whatever may take our fancy.

With an avid music-loving fan base already established by Fat! Records (currently on hiatus although something is smoking) and Chew the Fat!’s ever-increasing audience (now hosting parties all over world, enjoying their 3rd year residency at We Love… Space in Ibiza and recently celebrating their 12th Birthday at The Arches, London) The Fat! Club’s audience has quickly grown into worldwide community, now with more than 25,000 unique visitors every month and in excess of 100,000 page views.

TARGET AUDIENCE

Eclectic music loving party people with an ear for a fresh sounds and eye for contemporary upfront cultural recommendations.

60% are male, 60% aged 16-24, 35% aged 25-34

SITE OVERVIEW

Launched: December 2008
Frequency: Updated daliy
Visits: 25,000+ p/month
Page views: 100,000+ p/month
Newsletter: 7,000+ p/week

ADVERTISING OPTIONS AND COSTS*

Site

728 x 90 leaderboard banner = £40 p/week or £150/month
165 x 165 sidebar banner = £25 p/week or £100 p/month
125 x 300 mini-skyscraper banner = £15 p/week or £50 p/month

Newsletter

150 x 150 image & listing = £50 p/week
150 x 150 image, listing & advertorial (content required) = £100 p/week

*All prices plus VAT

BANNER SPECIFICATIONS

Leaderboard
Dimensions: 728 x 90 pixels
Format: Static JPEG, animated GIF or Flash (SWF)
Size: Max 40kb for JPEG or GIF and max 50kb for Flash files

Sidebar Banner
Dimensions: 165 x 165 pixels
Format: Static JPEG, animated GIF
Size: Max 40kb for JPEG or GIF

Mini-skyscraper
Dimensions: 125 x 300 pixels
Format: Static JPEG, animated GIF
Size: Max 40kb for JPEG or GIF

Newsletter
Dimensions: 150 x 150 pixels
Format: Static JPEG
Size: Max 40kb